About the Role

Our client, a leading hotel chain with a presence in Kimberley, Northern Cape , is seeking a strategic and results-oriented Sales and Marketing Director . This hybrid role is crucial for driving revenue growth and brand awareness for their properties in the region. You will be responsible for developing and executing comprehensive sales and marketing strategies, leading a dedicated team, and fostering strong relationships with corporate clients, travel agents, and local businesses. The ideal candidate possesses a deep understanding of the hospitality market, exceptional leadership qualities, and a proven track record in exceeding sales targets. This position requires a blend of strategic planning (remote) and hands-on engagement (in office) to maximize market penetration and achieve ambitious revenue goals.

Key Responsibilities

- Develop and implement integrated sales and marketing plans to drive occupancy and revenue for designated hotels.
- Lead, motivate, and manage the sales and marketing team, setting clear objectives and performance standards.
- Identify current market opportunities and develop strategies to capture market share.
- Build and maintain strong relationships with key corporate accounts, travel agencies, and MICE (Meetings, Incentives, Conferences, Exhibitions) planners.
- Oversee digital marketing efforts, including SEO, SEM, social media, and email marketing campaigns.
- Manage the hotel's brand presence and ensure consistent messaging across all platforms.
- Develop and manage the sales and marketing budget, ensuring optimal ROI.
- Analyze market trends, competitor activities, and customer feedback to inform strategy.




- Collaborate with operations and revenue management teams to ensure seamless guest experiences and effective pricing strategies.
- Report on sales and marketing performance to senior management on a regular basis.

Requirements

- Minimum of 7-10 years of progressive experience in hospitality sales and marketing, with at least 3-5 years in a Director-level role.
- Proven track record of successfully developing and executing sales and marketing strategies that drive revenue growth.
- Strong understanding of the hotel industry, market dynamics, and distribution channels.
- Excellent leadership, communication, negotiation, and presentation skills.
- Proficiency in CRM systems, digital marketing tools, and relevant sales software.
- Ability to develop and manage budgets effective.
- Strategic thinker with a data-driven approach to decision-making.
- Bachelor's degree in Marketing, Business Administration, Hospitality Management, or a related field.
- Flexibility to travel and work on-site as required, alongside remote strategic planning.
- Experience in the Kimberley market or surrounding areas is highly desirable.

Benefits

Our client offers a competitive executive salary package, with earnings up to R per annum , plus significant performance-based bonuses. Benefits include comprehensive medical aid, a retirement fund, and extensive travel and accommodation benefits. Opportunities for career advancement within a reputable hotel group are substantial. This hybrid role provides the strategic flexibility required for modern leadership in the sales and marketing domain, with essential on-site presence in Kimberley .

📌 Sales and Marketing Director (Kimberley)
🏢 Placements24
📍 Kimberley