Shape Dropbox’s lifecycle strategy through customer segmentation and experimentation while leading a global marketing organization. This senior leadership role owns measurable growth programs. As Senior Manager of Lifecycle Marketing, you will direct onboarding, engagement, retention, monetization, expansion, cross-sell, and re-engagement. You will lead lifecycle marketers, set the roadmap, prioritize investment, and establish measurement. The work connects Product Growth, Product Marketing, Data Science, Marketing Operations, and other marketing teams. Key Responsibilities:

Own Dropbox’s lifecycle marketing strategy and roadmap Lead, coach, and develop lifecycle marketing team members Build programs using behavior, usage, triggers, and personalization Establish experimentation, holdouts, cohort analysis,



and revenue measurement Build scalable lifecycle marketing planning and governance Requirements:

10+ years across lifecycle marketing, CRM, retention, or growth Significant experience hiring, coaching, and leading teams Experience improving adoption, retention, monetization, expansion, or revenue Deep segmentation, personalization, experimentation, and automation experience Technical fluency across CRM, data, orchestration, and measurement Lead Dropbox lifecycle marketing with strategic judgment, technical fluency, experimentation, and customer-focused people leadership.

📌 Senior Lifecycle Marketing Director (Winnipeg)
🏢 Content Creators
📍 Winnipeg