As a recognized leader in sponsorship strategy and partnership marketing, the Senior Advisor, Brand Sponsorships plays a key role in shaping and managing a portfolio of high-profile provincial and national sponsorship investments that support our brand, business priorities, and organizational values. The successful candidate combines solid strategic thinking, analytical skills, and commercial acumen to evaluate opportunities, develop recommendations, negotiate complex agreements, and lead integrated activation programs. Acting as a trusted advisor and subject matter expert, they work closely with senior leaders, agency partners, rights holders, and cross-functional teams to maximize partnership value and impact.



This role also contributes to the ongoing evolution of the sponsorship practice through leadership on strategic initiatives, governance, best practices, and coaching. More specifically, you will be required to :

- Identify, evaluate, and recommend strategic sponsorship and partnership opportunities that align with brand strategy, business priorities, organizational values, target audiences, and emerging market trends to strengthen and evolve the sponsorship portfolio.
- Lead the management and execution of large-scale partnerships, including negotiations, contract development, renewals, amendments, compliance, budget oversight,

📌 Senior Advisor, Brand Sponsorships (Aurora)
🏢 Relevance
📍 Aurora