Performance Marketing Full Time Hamilton, ON $80,000 - $90,000 CAD per year

Operatic Agency isn’t just another creative digital agency—we're a powerhouse ofresearch, strategy, storytelling, and technology that fuels business growth. Named one of Canada’s fastest-growing companies forsix years , we bring brands closer to their audiences with bold ideas and cutting-edge executions.

If you’re passionate abouttransforming ideas into impactful narratives , thrive in a dynamic, fast-paced environment, and are eager tomake a difference , we want you on our team

About the Role:

As a Paid Search & Social Specialist at Operatic, you'll be responsible for executing and optimizing performance-driven paid media campaigns across Google, Meta, TikTok, and LinkedIn.

Reporting to the Director of Omnichannel Media, this is a highly hands-on role requiring the ability to independently build, launch, manage, and optimize a high volume of campaigns across multiple brands and accounts, ensuring accurate execution, effective budget management, and measurable results.

You'll bring strong platform expertise, a data-driven approach to performance optimization, and practical experience navigating pharmaceutical and healthcare advertising requirements in Canada.

Working closely with Media, Client Services, and Creative teams, you'll translate campaign strategies into effective activations. We're looking for someone who thrives in a fast-paced agency environment, can manage competing priorities, and takes full ownership of campaign execution and performance.

What You’ll Do:

Paid Social Campaign Management

- Independently build, launch, manage,



and optimize campaigns across Meta (Facebook/Instagram), TikTok, and LinkedIn.
- Execute campaigns across awareness, traffic, engagement, lead generation, and conversion objectives.
- Manage audience targeting, placements, creative implementation, bidding, budgets, and ongoing optimization.
- Implement creative and audience testing strategies, troubleshoot delivery issues, and stay current on platform capabilities and policies.

Pharmaceutical Advertising & Compliance

- Execute branded and unbranded pharmaceutical campaigns targeting both HCP and DTC audiences.
- Apply knowledge of Canadian pharmaceutical advertising requirements and platform-specific restrictions to ensure compliant campaign execution.
- Work with approved creative and messaging, navigating platform disapprovals and supporting English/French campaign execution, including Quebec-specific requirements.

Campaign Execution & Workflow Management

- Independently manage a high volume of active campaigns across multiple clients, brands, and platforms simultaneously.
- Own end-to-end execution, from campaign setup and QA through launch, monitoring, optimization, and completion.
- Manage competing deadlines while ensuring campaigns launch accurately, on time, and in alignment with approved media plans.
- Proactively identify and resolve campaign delivery, pacing,



tracking, and performance issues.

Performance Optimization & Budget Management

- Monitor and optimize campaigns against relevant KPIs, including CTR, CPC, CPM, sessions, leads, conversions, CPA, and ROAS, where applicable.
- Manage budget pacing across campaigns and accounts, proactively identifying opportunities to improve efficiency through testing, targeting refinements, and investment reallocation.

Reporting, Measurement & Insights

- Leverage platform reporting, GA4, Adobe Analytics, and Looker Studio to evaluate campaign performance and identify actionable insights.
- Ensure accurate tracking implementation, including UTMs, pixels, and conversion events, while troubleshooting attribution discrepancies.
- Support monthly reporting, campaign recaps, and performance reviews with transparent insights and optimization recommendations.

Collaboration & Cross-Functional Partnership

- Collaborate with Media, Creative, and Client Services teams to translate media plans into effective campaign activations.
- Provide platform expertise, communicate performance opportunities and challenges, and contribute to campaign planning, forecasts, and future media recommendations.

What You’ll Bring:

- A degree or diploma in Marketing, Digital Advertising, Media Studies, or a related field.
- 3–5 years of hands-on paid search and paid social experience, preferably in an agency environment.
- Minimum 2 years experience executing Canadian pharmaceutical or healthcare campaigns, with an understanding of HCP/DTC advertising restrictions and platform policies.

📌 Paid Search (Canada)
🏢 Collage
📍 Canada