Requirements
About Us
A global Saa S leader for seamless digital document workflows, Nitro offers a suite of solutions for PDF, e Signing, identity verification and analytics supported by a best-in-class customer success and change management team. With more than 3 million licensed users and 13,000+ business customers across 157 countries, we serve 67% of the Fortune 500.
How We Work
We aim to create an workplace where talented individuals are empowered to excel. How we collaborate, innovate, and engage with one another is important to us. Our work is driven by 5 key principles:
One team, One mission Our collective dedication to Nitro's mission defines us. Together, we are building an environment where everyone feels like a valued part of something bigger than themselves.
Own it We take full ownership of our actions and decisions. We empower one another to lead with confidence, creativity, and a solutions-focused mindset.
Accountable to our customers We are dedicated to our customers and take our commitments seriously. We do what we say we are going to do.
Excellence in execution Driven by passion and precision, we exemplify excellence in our delivery with innovative, top-quality results.
Be bold, fail fast, learn faster We learn as we grow, dare to try, and bravely question. We are not chasing perfection but forever iterating towards it.
These guiding values shape our approach to work, fostering a culture where everyone is inspired to contribute their best.
The Role




The Director, Customer Marketing owns how Nitro grows revenue from its existing customers: retention, expansion, cross-sell between PDF and e Sign, and advocacy. Today this work is spread across revenue, e Commerce and product marketing; this role gives it a single owner, strategy and number.
The role is based in Toronto, alongside the Revenue Marketing Campaigns, Global Partner and Regional Marketing team members already there, and works closely with the Dublin-based revenue and performance teams.
Key Responsibilities
Strategy: build and own the customer marketing strategy across the lifecycle, from onboarding and adoption through renewal, expansion and advocacy.
Retention and expansion: design programmes that lift renewal rates, seat expansion and upgrades, for both self-serve (e Commerce) and sales-led customers.
Cross-sell: with the PDF and e Sign Product Marketing Managers, create plays that move customers from one product to both.
Lifecycle and onboarding: with Marketing Automation, define and run in-product, email and nurture journeys that drive activation and adoption.
Advocacy: run the customer reference, case study, review and community programmes that feed Sales, Brand and Content.
Customer insight: use product usage, NPS and win/loss data to segment customers and shape messaging, pricing and packaging input.
Partnership: work with Customer Success and Sales leadership on

📌 Director, customer marketing (Toronto)
🏢 Nitro Software
📍 Toronto