Reporting to the Senior Manager, Performance Marketing, the Manager, Paid Social will own and grow Hush's paid social program. This is a high-impact role with real ownership and visibility. You'll be responsible for building and communicating a full-funnel paid social strategy that drives efficient customer acquisition and revenue growth for Hush. You'll own our paid creative strategy, deciding what we make, why, and how we test it. You'll also lead our measurement approach, so every dollar we spend is proven to be incremental. We're looking for someone equally fluent in creative and data: someone who can spot a winning hook and also read a lift study. You'll work closely with our creative, brand, and ecommerce teams to make sure every dollar drives measurable growth.
In this role you will:
- Plan, build, and manage paid social campaigns across Meta (Facebook/Instagram), TikTok, Reddit, and emerging platforms
- Own campaign performance end-to-end, from audience targeting and budget management through to reporting for key stakeholders
- Analyze campaign data daily, identify trends,
and optimize toward ROAS, CAC, and revenue goals
- Own the paid social creative strategy, defining the right mix of hi-fi and lo-fi static, video, UGC, motion, and carousel formats across platforms and funnel stages, along with the angles, hooks, and messaging behind them
- Build and run a structured creative testing roadmap with clear hypotheses across concepts, hooks, formats, and messaging, and turn the results into learnings that shape every new brief
- In partnership with the Creative team, brief and test ad creative, including static, video, and UGC formats, giving explicit direction and actionable feedback and share performance insights regularly so they shape future creative strategy using creative performance data (hook rate, hold rate, CTR, CPA by concept). You set the strategy, and the creative team owns production.
- Monitor creative fatigue and manage refresh cadence so the
📌 Manager, Paid Social (Toronto)
🏢 HUSH
📍 Toronto