Transform community engagement at a Toronto startup as the Senior Content Marketing Manager. Your mission is to elevate a fledgling content function into a cohesive strategy that connects homeowners with trusted service providers.
In this hybrid role, you will craft newsletter and blog content while overseeing execution and measurement. You'll need to be a talented writer, adept at making complex topics accessible for both B2 B and B2 C audiences. Collaborate with the Director of Marketing, develop playbooks, and optimize content based on data insights.

Key Responsibilities
• Design and implement the content marketing strategy
• Develop impactful newsletters and engaging blogs
• Analyze content performance metrics
• Create customer testimonials and case studies
• Utilize AI effectively in content creationRequirements:
• Proven track record in content marketing
• Robust writing and communication skills
• Experience with audience segmentation and tone adaptation
• Knowledge in SEO strategies
• Experience in a startup or solo content roleLeverage your skills in a pioneering environment focused on trust and community in home service management.

📌 Experienced content marketing specialist needed (Toronto)
🏢 Martyn Bassett Associates
📍 Toronto