Drive B2 B demand generation for Seequent from Vancouver, combining multi-channel campaigns with analytical program optimization. This office-based position requires at least three days weekly onsite.
Reporting to the Senior Marketing Manager, Civil, you will develop segment-focused strategies supporting pipeline growth, solution positioning, customer engagement, and sales enablement. The work spans global markets and combines strategic planning with hands-on execution. Success requires campaign expertise, marketing technology knowledge, and robust cross-functional partnership.
Key Responsibilities: Design go-to-market plans with segment marketing and product experts
Deliver campaigns across awareness, adoption, and the customer journey
Assess performance and recommend revenue-focused campaign optimizations
Coordinate stakeholders, workflows,



and campaign management activities
Lead market research generating industry insights and thought leadership
Requirements: Five-plus years of B2 B software or services demand generation
Bachelor's degree in business, marketing, or related discipline
Experience executing multi-channel B2 B technology campaigns
Advanced experience with Marketo, Salesforce, ABM, ad tech, and video platforms
Digital marketing expertise across PPC, SEO, content, and organic social
Apply B2 B campaign, marketing technology, and analytical optimization expertise to support Seequent's global growth from Vancouver.

📌 b demand generation marketing specialist (Vancouver)
🏢 Bentley Systems
📍 Vancouver