Drive DTC retention through lifecycle strategy, segmentation, and personalized CRM journeys as a technically fluent Senior Manager, CRM.
Dermalogica seeks a Senior Manager, CRM to own its DTC customer lifecycle, with 20% supporting B2 B and PRO initiatives. This hands-on role manages CRM strategy, execution, reporting, and optimization across Email, SMS, and Push. You will use customer data to improve repeat purchase, retention, purchase frequency, and lifetime value. Key platforms include Klaviyo, Shopify, GA4, and Retention X.
Key Responsibilities: Own DTC lifecycle, retention, loyalty, and reactivation strategy
Manage Email, SMS, and Push CRM calendars
Build welcome, replenishment, cross-sell, and win-back journeys
Create segments using behavior, LTV, affinity,



and lifecycle stage
Turn testing and insights into actionable recommendations
Requirements: 5-7 years of CRM, retention, or lifecycle marketing experience
Expert-level Klaviyo and Shopify experience
Strong GA4 and Retention X or similar platform knowledge
Experience improving retention, repeat purchase, or LTV
Solid analytical and cross-functional collaboration skills
Apply CRM expertise, customer analytics, and lifecycle optimization to strengthen Dermalogica retention and returning customer revenue.

📌 Senior dtc crm lifecycle manager (Toronto)
🏢 Dermalogica Canada
📍 Toronto