At Certn, we’re changing how trust works with The World’s Easiest Background Check. We’ve raised $127 M+, earned Deloitte Fast 50 recognition three years in a row, and we’re still only scratching the surface. Our goal is straightforward: help people move faster - into jobs, homes, and opportunities - by simplifying the path to trust.
We’re not a traditional background screening company. We’re a team of curious, collaborative builders who care about solving real problems for real people. We challenge each other, move fast, and have fun doing it. If you want to grow, make an impact, and help shape products used by millions, this is your place. Let’s build what’s next, together.
About the RoleThe Senior Product Manager role is responsible for developing and executing product strategies and roadmaps aligned with business goals and market trends. The role drives the product development process through collaboration with cross-functional teams and utilisation of market research to inform product decisions.
This role will have a strong external focus, engaging with customers, global stakeholders and industry sources to refine and prioritise the strategic direction of the solution.
Key ResponsibilitiesProduct Strategy and PlanningDevelop and execute product strategies and roadmaps aligned with overall business goals and market trends
Define and prioritise product requirements, user stories, and use cases based on customer needs and business objectives
Conduct market research, competitive analysis, and customer insights to inform product decisions
Collaborate with cross-functional teams to gather input and ensure smooth product development and launch
Identify market opportunities, emerging trends, and customer pain points to drive product innovation
Define and communicate the product vision,



roadmap, and strategy to internal and external stakeholders
Discover and validate market problems (both for existing and future customers)
Product DevelopmentDrive the product development process from concept to launch, including defining product specifications, collaborating with engineering teams, and overseeing testing and quality assurance
Build, and own, the product roadmap of incremental improvements and iterative development
Collaborate with marketing and sales teams to develop product collateral, sales enablement tools, and marketing campaigns to drive product adoption and revenue growth
Provide input into go-to-market strategies, product positioning, and messaging for product launches
Data analysis of customer feedback and user testing to inform product decisions and iterate on product features and functionality
Define and track product performance metrics, conduct data analysis, and generate insights to measure product success and identify areas for improvement
Research and evaluate new technologies, industry trends, and competitor offerings to identify opportunities for product differentiation and competitive advantage
Cross-Functional Collaboration, Communication and MentorshipCollaborate with cross-functional teams, including engineering, design, marketing, sales, and customer success, to ensure alignment and smooth execution of product initiatives
Build relationships,



and maintain open lines of communication within the company and with key external stakeholders
Create and distribute regular updates of changes and progress within the solution roadmap
Foster a collaborative and inclusive culture within the product team and across the organisation
Foster a positive and collaborative learning environment by providing guidance and mentorship to junior team members and contributing to their professional growth and development
Support Build ProcessesWrite the user stories that reflect the key outputs, from a customer perspective, to ensure the engineering team have sufficient context and requirements and a clear "definition of done"
Contribute to the engineering planning process by providing insights of product strategy and vision to relevant parties
Participate in relevant scrum ceremonies (such as sprint planning and sprint reviews as a key stakeholder)
Conduct high-level technology assessments to determine suitability for use in the product
Monitor delivery progress and communication to stakeholders regarding delays and launch timeframes to make sure they're informed and dependencies can be managed
Product Performance and Profitability AnalysisDevelop profitability calculation data relating to the potential or actual success of a proposition using ROI, cost of delay or other modelling tools to determine products/features to add, keep, retire or grow
Define and analyse product success metrics to evaluate the success of the product and changes/recent features launched
Perform data analysis in collaboration with the BI team to extract product usage statistics
Gather and organise market data research to develop and articulate the posi

📌 Senior product manager (Winnipeg)
🏢 Certn
📍 Winnipeg