Come make your difference in communities across Canada, where authenticity, trust and making connections is valued – as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well®.

At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong.

About us

At Loblaw Agency, we translate our customers’ needs into attention-grabbing, engaging work that speaks to Canadians and builds brand love. Join our growing team to help shape original, effective creative for some of Canada’s most loved and trusted brands.

The role

We’re looking for a Senior Strategist who is deeply curious about people, culture, and the forces shaping how brands grow. Part researcher, part strategic thinker, and part provocateur, you’ll connect emerging signals across markets, categories, consumers, and social platforms to uncover insights and opportunities others may not yet see.

This role goes beyond responding to briefs. You’ll help set the strategic agenda for Loblaw Agency by developing proactive perspectives, identifying emerging opportunities, and turning research into compelling points of view, white papers, trend reports, and other thought leadership. You’ll share what matters, explain why it matters, and show what brands should do about it.

You are AI-native, not simply interested in experimenting with new tools. You have a clear,



informed perspective on how AI can strengthen research, insight development, strategic output, and team workflows. You’ll help shape and lead the practical adoption of AI within the strategy department, balancing ambition with critical judgment and responsible use.

You’ll also remain a strong creative strategy partner, translating business challenges into human insights, sharp briefs, and strategic recommendations that inspire effective creative work.

What you’ll do

- Lead ongoing research and intelligence gathering across consumer behaviour, culture, markets, categories, competitors, and emerging social platforms; distinguish meaningful shifts from passing noise.
- Identify and interpret cultural signals, changing audience behaviours, platform dynamics, and category developments, translating them into clear implications and opportunities for Loblaw businesses and brands.
- Own the development of proactive strategic content, including POVs, white papers, trend reports, opportunity briefs, and presentations, that provokes current thinking and helps guide future work.
- Build a consistent approach to sharing relevant insights and emerging trends with strategy, creative, and brand teams, making intelligence accessible, timely, and actionable.
- Help refine the department’s approach to AI: identify high-value applications, test and refine workflows,



establish practical ways of working, and champion thoughtful adoption across research and strategy.
- Apply sound research methods and critical judgment to AI-assisted work, ensuring outputs are credible, useful, and appropriate for the business (zero AI hallucinations).
- Partner with brand teams and key functions, including Customer COE, Data & Insights, social, media, and PR, to connect available evidence with business challenges and new growth opportunities.
- Develop compelling creative briefs, communications strategies, brand and audience frameworks, and integrated recommendations grounded in strong human insight.
- Present complex findings and strategic recommendations with clarity and conviction; facilitate discussions that challenge assumptions and move teams toward decisions.
- Use campaign, brand, consumer, and platform performance data to assess effectiveness, identify learning, and inform future strategic thinking.

What you’ll bring

- 5+ years of experience in strategy, planning, insights, or a related role, ideally within a creative agency or similarly fast-moving brand environment.
- A demonstrated ability to conduct research, synthesize diverse sources, spot emerging patterns, and turn findings into original, evidence-based perspectives.
- Strong knowledge of consumer behaviour, cultural trends, category dynamics, and the evolving social and digital platform landscape.
- A portfolio or track record of thought leadership, strategic narratives, trend analyses, research reports, or proactive recommendations, not just campaign briefs.
- AI-native fluency: hands‑on experience applying AI to research and strategic work, plus a distinct point of view o

📌 Sr. Creative Strategist (Toronto)
🏢 Loblaw
📍 Toronto