Own paid media strategy remotely from Canada, South Africa, or the USA using Google Ads, Meta, LinkedIn, and Microsoft Ads. Shape decisions for B2B and growing-brand clients.

As a Google Ads Specialist at Blacksmith Agency, you will own paid media for a book of clients. You will make targeting, budget, roadmap, and campaign decisions. The work includes conversion tracking, attribution, and explaining performance narratives directly to clients on calls.

Key Responsibilities:

- Manage paid media across four advertising platforms
- Allocate budgets, adjust bids, and refine targeting
- Test creative and decide when campaigns should stop
- Maintain conversion tracking through GA4 and tag manager
- Build roadmaps and support retention, upsell, and relationships

Requirements:

- Three-plus years hands-on with Google Ads and Meta
- Experience building, running, and optimizing campaigns yourself
- Demonstrated movement in ROAS, CPA, or pipeline metrics
- Agency experience managing several clients simultaneously
- Explicit spoken English for live calls with US clients

Bring paid media judgment, campaign expertise, and client communication skills to Blacksmith Agency's AI-first digital agency work.

📌 Paid Media Strategist Google Ads (Toronto)
🏢 Blacksmith Agency
📍 Toronto