Lead CRM strategy and campaign execution as an experienced Account Manager managing programs for a key national client. Shape customer journeys across channels.

This CRM Account Manager oversees initiatives from planning through execution. You will apply lifecycle marketing, marketing automation, segmentation, and personalization expertise. The work connects client objectives with coordinated internal delivery.

Key Responsibilities:

- Plan and execute email, journey, triggered, and lifecycle campaigns
- Develop acquisition, engagement, retention, and conversion strategies
- Oversee segmentation, personalization, calendars, and ongoing initiatives
- Optimize programs through automation, testing, and performance insights




- Monitor metrics and recommend ongoing campaign improvements

Requirements:

- Minimum five years of direct CRM experience
- Experience managing automation, journeys, and lifecycle communications
- Knowledge of SAP Emarsys, Salesforce Marketing Cloud, Adobe Campaign, or similar
- Understanding of segmentation, personalization, triggers, and performance metrics
- Post-secondary marketing, business, communications education, or equivalent experience

Apply CRM strategy, automation, segmentation, and lifecycle expertise to improve campaigns for a key national client.

📌 CRM Account Manager Campaign Strategy (Toronto)
🏢 3 Degrees
📍 Toronto