Shape media strategy through consumer insights, audience behavior, and analytics as a Strategic Planning Associate Director in Toronto with hybrid work.

At Omd, this Associate Director role connects business objectives with media recommendations and actionable insights. You will synthesize research, guide audience solutions, and support media, content, and social marketing. The work combines strategic planning, communication, measurement, and client leadership.

Key Responsibilities:

- Unearth consumer insights and behaviors for target audience definition
- Connect media recommendations with broader business and marketing objectives
- Translate research and data into actionable marketing insights
- Discuss KPIs, attribution, incrementality, testing,



and optimization
- Orchestrate agency specialists and junior account staff

Requirements:

- Robust analytical and logical thinking skills
- Ability to synthesize data into concise strategies
- Experience managing projects, deliverables, or timelines
- Experience with complex audience data from DMP or Acxiom
- Familiarity with media, digital channels, measurement, and attribution

Bring strategic planning, audience insight, measurement, and client relationship skills to Omd's Toronto media strategy team.

📌 Strategic Planning Associate Director (Toronto)
🏢 Interpublic
📍 Toronto