Wiser is the market intelligence platform built to help brands and retailers win at the decision point, the moment a shopper chooses to buy or walk away. Wiser's platform combines real-time data with category-specific expertise to convert visibility into action across all online channels.

With visibility across 10 billion products, 130+ million ecommerce pages, and 150,000 sellers, Wiser empowers teams to act quickly, confidently, and competitively, to guide the shopper journey and capture more sales. Wiser's intelligence spans pricing, promotions, assortment, availability, compliance, and more. Trusted by 750+ customers worldwide,Wiserturns data into decisive action.

Job Description

The Product Marketing Manager is a strategic storyteller with strong analytical skills and a bias for action. You own how Wiser positions and talks about our products, and you build our product-led growth motion from the ground up — turning product capabilities into messaging, trials, and onboarding experiences that get users to value fast. You partner closely with Sales, Demand Gen, and Product, and you move quickly: testing, measuring, and improving constantly.

Essential Functions:

- Own product marketing across Wiser's products — positioning, messaging, launches, and competitive intelligence. Be responsible for how we tell our story and make sure every team is equipped to tell it the same way.
- Build our product-led growth (PLG) motion from the ground up. Take us from early product-led experiments to a full trial program. Map the customer journey across our three core products and make the case for where to lean into self-serve.
- Own the PLG funnel end to end. Set targets with leadership and report on them weekly: signups, activation, trial-to-paid conversion,



and trial-sourced pipeline.
- Get users to value fast. Map the moments that matter in a trial or in the product, then write the onboarding emails and in-product prompts that get people there. Your goal is to move a user from signup to adoption and then to growth, rapidly.
- Hand hot trials to Sales. Define what a product-qualified lead looks like, set up the alerts, and make sure Account Executives can follow up fast with the right context.
- Arm the sales team. Keep battlecards, talk tracks, and demo stories current so reps sell the product and the trial with confidence.
- Partner with demand generation. Shape the strategy behind paid, web, and social programs so campaigns carry the right message and drive the right trials. You won't run the campaigns, but you'll be involved in the planning.
- Test constantly. Run experiments on pages, emails, trial length, and offers. Move rapid, keep what works, and keep improving.
- Bring the product to events. Plan Wiser's trial presence at conferences, from booth demo to follow-up.
- Be the voice of the customer. Share usage data, win/loss insights, and user feedback with Product to help shape the roadmap.

Qualifications

- 5+ years of product marketing experience, ideally in B2B SaaS, owning positioning, messaging, and go-to-market strategy
- Proven experience building or scaling a product-led growth (PLG)



motion, including trial programs and self-serve funnels
- Track record of owning funnel metrics end to end and reporting results to leadership; signups, activation, trial-to-paid conversion, and pipeline
- Experience writing onboarding communications and in-product messaging that drive user activation
- Experience partnering with Sales on enablement — battlecards, talk tracks, demo content, and lead qualification criteria
- Experience collaborating with demand generation on campaign strategy and messaging
- Hands-on experience with tools such as HubSpot, Mixpanel, and Zapier
- Strong analytical skills, with the ability to design, run, and interpret experiments across pages, emails, and offers
- Excellent written and verbal communication skills; a strong storyteller who can translate product capabilities into customer value
- A self-starter who can independently own projects and push them forward without close oversight
- Intellectually curious, always looking for ways to improve rather than settling for what's already working
- Experience planning or supporting event and conference presence is a plus
- Bachelor's degree required; the degree does not need to be in a technical field

Additional Information

Base pay is one part of our total compensation package. Pay is established on an individual basis after considering multiple factors such as relevant experience, education, and other qualifications. In addition, we take into account geographical differentials and make sure pay is equitable with our current staff. For this position, our hiring range for base annual pay is estimated to be CAD $110-120k at the time of this posting. P

📌 Product Marketing Manager (Calgary)
🏢 Wiser
📍 Calgary