Lead social content strategy and influencer partnerships for Loblaw Agency in Toronto, connecting brand objectives with platform-native storytelling.
As Senior Content Manager, you will guide social and creator programs across assigned portfolios. You will balance brand building, performance, and creator authenticity while leading integrated content delivery. The work spans strategy, creativity, execution, and cross-functional leadership.
Key Responsibilities:
- Own social content strategy across assigned portfolios
- Translate brand strategy into clear program direction
- Lead influencer planning, sourcing, and partnership development
- Manage delivery timelines, approvals, budgets, and quality
- Present recommendations and performance insights to stakeholders
Requirements:
- 6–8+ years across social media or content strategy
- Experience leading cross-functional creator programs
- Robust understanding of social platforms and creator ecosystems
- Ability to manage complex projects and timelines
- Exceptional communication and stakeholder management skills
Bring strategic thinking, creator expertise, and operational excellence to social programs shaping Loblaw brands across Canada.