Own paid media strategy for senior living clients remotely from Canada, South Africa, or the USA. Lead Google Ads, Meta, LinkedIn, and Microsoft Ads.

As Paid Media Manager, Senior Living at Blacksmith Agency, you manage paid media for senior living operators and home care agencies. You own targeting, budgets, roadmaps, and client explanations. The role focuses exclusively on paid media, supported by separate SEO strategy.

Key Responsibilities:

- Manage paid media across four advertising platforms
- Allocate budgets, bids, targeting, and creative testing
- Manage conversion tracking and attribution through GA4 and pixels
- Build 90 day and quarterly client roadmaps
- Drive retention, upsell, and long term account growth

Requirements:

- Three plus years hands on with Google Ads and Meta
- Campaign building, management, and optimization experience
- Record of improving ROAS, CPA, or pipeline metrics
- Agency experience managing several clients simultaneously
- Explicit spoken English for live calls with US clients

Bring senior living paid media expertise, confident budget decisions, and measurable campaign results to Blacksmith Agency clients.

📌 Senior Living Paid Media Manager (Calgary)
🏢 Blacksmith Agency
📍 Calgary