Own paid media strategy for senior living clients as a remote PPC Manager with Google Ads, Meta, and multi-channel expertise. Make budget and campaign decisions directly.
Blacksmith Agency is an AI-first digital agency seeking a PPC Manager, Senior Living. You will manage paid media for senior living operators and home care agencies with many communities. The work centers on targeting, attribution, client roadmaps, and account growth.
Key Responsibilities:
- Manage paid media across Google Ads, Meta, LinkedIn, and Microsoft Ads
- Allocate budgets, set bids, target audiences, and test creative
- Manage conversion tracking using GA4, tag manager, and platform pixels
- Build 90-day and quarterly client roadmaps
- Drive retention, upsell, and long-term account relationships
Requirements:
- Three-plus years hands-on with Google Ads and Meta
- Campaign-building and optimization experience
- Proven movement in ROAS, CPA, or pipeline numbers
- Agency experience managing several clients simultaneously
- Transparent spoken English for live calls with US clients
Bring senior living paid media expertise, trusted attribution, and confident client communication to Blacksmith Agency's remote team.