Lead data-driven client engagement marketing for Everyday Banking at RBC in Toronto, creating personalized experiences across Canada. This full-time contract role runs 37.5 hours weekly.

As Marketing Manager, you will execute targeted campaigns using consumer insights, creative development, and campaign performance reporting. The one-year fixed-term contract requires five or more years of experience in engagement and targeted strategies. You will partner with cross-functional and technical teams to deliver sophisticated marketing experiences across digital and physical channels. The work connects data insights with marketing strategies, client journeys, and measurable retention and engagement outcomes.

Key Responsibilities:

- Execute targeted campaigns across retention and engagement initiatives
- Architect personalized experiences with technical and cross-functional partners




- Manage campaign execution across owned digital and physical channels
- Develop insight-driven briefs and strategic campaign frameworks
- Report performance, manage budgets, and recommend optimizations

Requirements:

- University degree in Marketing or Communications
- Five or more years of targeted engagement marketing experience
- Experience working in cross-functional environments
- Ability to translate data insights into marketing strategies
- Strong project management and organizational skills

Shape RBC Everyday Banking engagement through data insights, creative campaigns, precise execution, and robust stakeholder project management.

📌 Everyday Banking Marketing Manager (Toronto)
🏢 Royal Bank of Canada
📍 Toronto