Lead paid media strategy for senior living clients using Google Ads, Meta, LinkedIn, and Microsoft Ads remotely from Canada, South Africa, or the USA.
As PPC Manager, Senior Living at Blacksmith Agency, you own campaigns for senior living operators and home care agencies. You will manage targeting, budgets, roadmaps, and client-facing performance narratives. The role focuses exclusively on paid media, while SEO has a separate strategist.
Key Responsibilities:
- Manage paid media across four advertising platforms
- Allocate budgets, adjust bids, and refine targeting
- Test creative and stop underperforming campaigns
- Maintain conversion tracking, attribution, and platform pixels
- Lead roadmaps, reporting narratives, retention, and upsell
Requirements:
- Three-plus years hands-on with Google Ads and Meta
- Campaign building, management, and optimization experience
- Demonstrated ROAS, CPA, or pipeline improvement
- Agency experience managing several clients simultaneously
- Explicit spoken English for live calls with US clients
Bring senior living paid media expertise, accountable budget decisions, and trusted performance reporting to Blacksmith Agency clients.