MarTech & Inbound Marketing Specialist (Moncton)

MarTech & Inbound Marketing Specialist (Moncton)

26 Oct
|
Talantir
|
Moncton

26 Oct

Talantir

Moncton

Who We Are:

Prepr is a not-for-profit, social enterprise dedicated to lifelong learning by providing people with the skills and support they need to reach their full potential. Through its unique learn-by-doing approach, Prepr develops and delivers pre-built labs, as well as customized programs, that empower learners at every level. For over a decade, Prepr has partnered with businesses, NGOs, governments, and other stakeholders to create meaningful impacts for recent graduates, job seekers and employees alike. It also offers tailored programming helping organizations foster a culture of innovation through training and development.

Why join the Prepr family?

- Be part of a high-performing team of critical thinkers that thrive on problem-solving
- Participate in shaping the future of work, and being rewarded with meaningful equity
- Access leadership and growth opportunities as the company rapidly scales

What You'll Be Doing:

- Develop and execute inbound marketing campaigns that attract and convert prospective learners, employers, and partners.
- Manage and optimize marketing automation workflows, email nurture sequences, and CRM integrations to enhance lead engagement and conversion.
- Track, analyze, and report on campaign performance metrics to inform data-driven decisions and drive continuous improvement for the growth team.
- Collaborate with the Growth and Product teams to ensure seamless lead handoff and consistent messaging across all touchpoints.
- Conduct keyword research and implement SEO strategies to increase visibility and organic traffic.
- Utilize A/B testing and user journey mapping to improve conversion rates across campaigns and digital assets.




- Support the design and deployment of marketing funnels that promote Prepr programs, events, and initiatives.
- Stay up to date with marketing technology trends and recommend new tools or processes to enhance automation and efficiency.
- Champion a test-and-learn mindset to continually refine messaging, targeting, and channel performance.

What We're Looking For:

- Passion for our product and mission
- Go-getters who thrive in rapid-paced environments
- Proven track record of successfully managing multiple complex projects simultaneously
- At least 2-3 years of professional experience in digital marketing, inbound marketing, or marketing technology roles
- Expertise using tools such as Outreach, Salesforce, and Apollo
- Working knowledge of SEO, SEM, and keyword research tools
- Intermediate to advanced understanding of HTML/CSS, website content management systems, and landing page builders
- Knowledge and experience with CMSs like WordPress, Webflow, and Shopify

Bonus Points If You:

- Post-secondary degree or diploma in Marketing, Communications, Digital Media, Business, or a related field
- Are familiar or have experience with agile methodologies, including Scaled Agile Framework
- Have worked in a scaling start-up or growing small-business environment

What We Offer:

- $50,000 - $65,000/year based on experience




- Group Advantages (Inclusive of dental and extended healthcare)
- Generous paid time off packages
- Flexible working hours, Monday to Friday
- 12 Learning & Development Days per calendar year
- Remote, work from home

What Success Looks Like:

First 30 Days – Foundation & Immersion

- Fully onboarded into Prepr's mission, brand voice, and program portfolio.
- Audit existing marketing funnels, CRM setup, and automation workflows to identify quick wins and improvement opportunities.
- Gain proficiency in Prepr's core MarTech stack (Outreach, Salesforce, Apollo, CMS tools, analytics platforms).
- Establish baselines for key inbound marketing metrics (traffic, conversion, engagement).
- Collaborate with the Growth team to understand target audiences and current campaign performance.

90 Days – Execution & Optimization

- Launch or optimize at least one inbound campaign with measurable results in lead generation or engagement.
- Streamline CRM segmentation and automation workflows to improve lead nurture efficiency.
- Produce high-quality content (blogs, newsletters, or landing pages) aligned with current program goals.
- Implement basic A/B testing and SEO improvements to boost conversion and organic reach.
- Deliver data-driven performance reports with insights and actionable next steps.
- Strengthen collaboration across Product, Delivery and Growth teams to ensure message consistency and seamless lead flow.

6 Months – Growth & Impact

- Demonstrate measurable growth in inbound leads, conversion rates, and/or audience engagement.
- Design and manage scalable, automated marketi

📌 MarTech & Inbound Marketing Specialist (Moncton)
🏢 Talantir
📍 Moncton

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