Company Description
Mc Fadyen Digital is the leading advisor and implementer of e Commerce Marketplace solutions. During 15 years of implementing marketplaces,we’vebuilt dozens of platforms that cumulatively generate billions of dollars of gross merchandise value (GMV). We’rehonored to have supported 10% of the Fortune 500 with their digital marketplace initiatives. Over 250 global brands like ABB, AB In Bev, ACCO, Albertsons, American Red Cross, American Eagle Outfitters, USArmy, US Agriculture Dept, (and many more) have entrusted their digital transformations to Mc Fadyen. Weoperateglobal offices across the US, Brazil, and India. Mc Fadyen Digital has been a trusted employer for 35 years and believes that people are the most important part of our company. We’reproud of our Great Place to Work certification.
Learn more about us at our website:
Job Description
Do you love building an audience from the ground up? Do you get energy from growing a community, planning the next newsletter, and watching engagement climb week over week? If you combine content strategy, paid growth, and community building, and you want to see that audience turn into real business, this role is for you.
We’re seeking a Demand & Community Manager to grow an affiliated AI best-practices community focused on AI in commerce. You will own the content plan and editorial calendar, lead ads and growth strategy, run the newsletter, social channels, and events, and manage a Research Analyst. You will also pass Mc Fadyen-fit leads to the Senior Demand Generation Manager.
Top 5 Responsibilities
1. Grow the audience and community - Build and engage an audience of commerce and AI practitioners, growing visitors, subscribers, and active members against agreed targets.
2. Own the content plan and editorial calendar - Set content priorities, plan the editorial calendar, and ensure every piece meets the editorial standard and reaches the right audience.
3. Lead ads and growth strategy - Plan, launch,



and optimize paid and organic growth programs across Linked In, Google, and other channels, managing budget, targeting, and cost per subscriber.
4. Run the newsletter, social channels, and events - Manage the newsletter, social presence, webinars, and community events from planning through follow-up.
5. Pass qualified leads to Mc Fadyen - Identify Mc Fadyen-fit leads within the community and hand them to the Senior Demand Generation Manager with the context needed to convert them into pipeline.
Additional Responsibilities
Manage, coach, and set priorities for the Research Analyst, and review research and content before publication.
Track and report on visitors, subscribers, engagement, and leads passed; share regular insights and act on them.
Apply SEO/AEO best practices so community content is found by people and AI search engines.
Build relationships with community members, partners, and guest contributors.
Coordinate with Mc Fadyen marketing on shared campaigns, brand standards, and lead handoff rules.
Use Claude and other AI tools to speed up content planning, drafting, workflow, and analysis.
Qualifications
Top 5 Qualifications
1. 5+ years of experience in audience growth, community management, content marketing, or demand generation, ideally in B2 B technology.
2. Proven track record of growing an audience, newsletter, or online community with measurable results.
3. Hands-on experience with paid social and paid search, especially Linked In Campaign Manager and Google Ads.
4. Solid content judgment and excellent writing skills, with experience owning an editorial calendar.
5. Analytical and organized. Comfortable with GA4, newsletter platforms, and marketing automation, and able to manage people and several programs at once.
Other Preferred Qualifications
Knowledge of AI, e Commerce, or B2 B commerce
Experience managing or mentoring a writer, analyst, or content specialist
Experience with newsletter and community platforms such as Beehiiv, Substack, Circle, or Slack communities
Experience with Pardot (Marketing Cloud

📌 Ai best practices demand (Toronto)
🏢 McFadyen Solutions
📍 Toronto