26 Oct
|
Beyond Bilingual
|
Queensville
26 Oct
Beyond Bilingual
Queensville
Marketing Manager Full Time - Permanent
Location: North of Toronto - Bradford ON, On-site
Hours: Normal office hours based on a 40-hour work week, excluding lunch (1 hour lunch or ½ lunch( , with some flexibility in start and finish times
Salary: up to $100,000
Bonus: Year-end bonus eligibility after one year; amount depends on individual and company performance
Client Canadian sales and distribution company owned by a large European family-owned comfort-footwear company. The business supports consumer brands through independent Canadian retailers and e-commerce storefronts.
PERKS: Generous employee and family discounts
Full time, Monday to Friday office schedule
Some flexibility in start and finish times
Year-end bonus eligibility after one year
Opportunity for increasing ownership and autonomy over time
Summary of Role: The Marketing Manager leads the Canadian marketing team and manages marketing across B2 C and B2 B, including e-commerce, paid media, email, social, retailer programs, product branding, and the relationship with an international head office. This is a hands-on leadership role managing a team of three Marketing Specialists (B2 C, Design, and B2 B). The successful candidate must be organized, data- and technology-driven, able to lead with a team philosophy, and able to understand the product and what appeals to the end consumer. E-commerce is very important and is the fastest-growing area, while wholesale remains the biggest driver of the business. The role currently supports two Shopify storefronts, with the possibility of growth.
Qualifications: 5+ years of progressive marketing experience with hands-on ownership of multi-channel consumer campaigns.
Direct experience leading a small team and developing team members.
Strong multi-channel digital marketing experience across paid media, e-commerce, email/CRM, and social.
Paid-media judgment and the ability to brief and challenge an agency and support budget decisions with data.
E-commerce experience and comfort working across the marketing technology platform stack; Shopify experience is a strong asset.
Strong organization, coordination, project management, and written communication skills.
Strong understanding of data, digital marketing, technology, and AI tools used in day-to-day marketing work.
Experience in fashion, wearable consumer products, or another consumer-product environment is very important. Footwear experience is not required; fashion or European-based consumer-product experience is helpful.
Ability to understand consumer demographics, product positioning, and what drives end-consumer appeal.
Experience working with a European or international head office is an asset.
Comfortable working in a small-company environment where the role includes both strategy and hands-on execution.
French is an asset but is not required.
Technology and Marketing Platforms: Standard platforms currently used include: Shopify Admin, Google Ads, Google Merchant Center, Meta Business Suite, Klaviyo, Google Analytics 4, Google Tag Manager, Looker Studio, Google Business Profile, Google Workspace, , Microsoft 365, Asana, and Adobe Creative Cloud. The marketing environment also includes company-specific Shopify applications and internal tools, transactional email, returns, AI, digital signage, traffic reporting, B2 B ordering, business intelligence, and technical infrastructure. Company-specific systems can be learned on the job.
📌 Marketing manager (Queensville)
🏢 Beyond Bilingual
📍 Queensville