Lead AI-native research and strategic insight development at Loblaw Agency, connecting culture, consumers, markets, and platforms. This senior role is based in Canada.
As Senior Strategist, you will identify meaningful shifts and turn evidence into proactive perspectives for Loblaw businesses and brands. You will shape thought leadership, refine AI workflows, and partner across creative strategy, brand, social, media, and PR. Your work will clarify what matters and what brands should do next.
Key Responsibilities: Lead research across consumer behaviour, culture, markets, categories, and platforms
Interpret signals and translate them into brand opportunities
Develop POVs, white papers, trend reports, and presentations
Refine AI workflows using critical,



responsible judgment
Present recommendations and facilitate strategic decisions
Requirements: 5+ years in strategy, planning, insights, or related roles
AI-native fluency applying tools to research and strategy
Knowledge of consumer behaviour, culture, categories, and platforms
Solid writing, storytelling, and presentation skills
Post-secondary education or equivalent professional experience
Bring AI fluency, cultural intelligence, research judgment, and creative strategy expertise to Loblaw Agency’s growing team.

📌 Senior ai strategy and insights lead (Toronto)
🏢 Loblaw
📍 Toronto