Location: Remote, based in Canada or USA
Reports to: CEO
Practice Area: Revenue Marketing / Growth Consulting
About the Role
We're looking for a VP of Growth Strategy Consulting to help our clients answer the foundational question that everything else in revenue growth depends on: who are we selling to, what do we say to them, and why should they care? This person will work directly with client leadership to build (or rebuild) the strategic foundation including ICP, segmentation, positioning, messaging, and content strategy, that our Revenue Marketing services and programs execute against.
This is a contract/fractional engagement suited to a senior strategist who has done this work repeatedly at a high level and can move quickly across multiple client engagements without a long ramp-up period. You'll operate as a senior advisor and hands‑on architect,



producing strategic frameworks that are sharp enough to survive contact with a sales team and a content calendar.
What You'll Do
Lead buyer and customer journey mapping and persona research projects, enabling our clients to understand what buyers and customers are thinking, feeling, and doing in each stage of their journey.
Design and activate voice of customer research, including win‑loss interviews, customer interviews, or survey programs to validate ICP and messaging assumptions with real data.
Lead ICP (Ideal Customer Profile) development including firmographic, technographic, and behavioral criteria, validated against client win/loss and pipeline data, not just assumptions.
Design segmentation strategies (by vertical, persona,

📌 Vp, growth strategy consulting (Winnipeg)
🏢 Demand Spring
📍 Winnipeg