Lead integrated marketing campaigns at Alberta Blue Cross® using strategic planning, project management, and audience insights in a hybrid work environment. This 12-month temporary Marketing Advisor role supports the group benefits business through coordinated marketing initiatives. You will translate business objectives and market insights into practical strategies, recommendations, and measurable plans. The work spans campaign execution, stakeholder collaboration, performance optimization, budgets, and creative development. Key Responsibilities:

Translate objectives and audience needs into integrated marketing plans Coordinate digital, social, email, print, events, and sales enablement Manage timelines, budgets, dependencies, deliverables,



and approvals Analyze campaign results and recommend performance improvements Coach coordinators and share marketing tools and best practices Requirements:

Marketing, advertising, communications, or related post-secondary education Minimum five years of progressive marketing experience Experience leading integrated campaigns and complex projects independently Strong communication, relationship-building, organizational, and project management skills Understanding of automation, segmentation, customer journeys, and marketing technology Apply strategic marketing judgment, campaign leadership, and measurable optimization skills supporting Alberta Blue Cross® group advantages.

📌 Integrated Marketing Campaign Advisor (Edmonton)
🏢 Alberta Blue Cross
📍 Edmonton