Department Sales

Location Canada-Ontario-Field based

Compensation CA$130,000 / year

Description The Business Development Manager, Labs is responsible for driving incremental sales and market share growth through direct and indirect selling efforts within an assigned group of national dental laboratories. The candidate will accomplish this by creating strategic initiatives with C‑Suite level decision makers/influencers within targeted accounts and through implementing initiatives with local lab locations. The BDM will be responsible for achieving sales quota and assigned strategic objectives.

The BDM will also be responsible to develop, communicate and implement sales strategies and executable plans designed to accomplish specific sales goals both internally and externally. This individual will support the launch of new products, assist in the creation of standardized processes, relevant contracts and scalable operational workflows. Qualified candidates will need to show a successful commercial record of accomplishment in managing large accounts, managing complex projects and be an effective communicator.

This role provides coverage to select accounts across Canada.

Role expectations Drives Sales Results

Meets or exceeds organizational key performance indicators, sales targets and quotas for assigned account

Monitor account performance and redirect efforts when goals are not being met; champion change efforts to increase sales effectiveness

Negotiate with key laboratory accounts, at highest levels needed; finds ways to leverage current footprint in targeted account for higher level access to decision makers; makes tough, pragmatic decisions when necessary.

Builds Enterprise Level Strategic Customer Relationships





Responsible for building customer loyalty and multiple relationships within the highest levels of key functional areas in customer organizations; identifies strategic business opportunities within national laboratory organizations

Establishes effective relationships with key customers, both externally and internally

Creates strategic dialogue with high level decision makers/ influencers within targeted account to position Align as a solid digital partner with iTero and applicable products; a high priority on both customer and Company interests when making decisions

Leads by example and responds quickly and competently to customer issues; continually searches for ways to improve competitive advantage.

Plans, Organizes and Implements National Laboratory Programs

Translates business strategies into clear objectives, tactics and sales plans for assigned accounts, consistent with the company’s sales policies and service capabilities

Applies a deep understanding of the market and adapts strategies as conditions change; collaborates with and influences cross-functional Sales, Marketing and Pricing teams

Develops realistic plans that account for strategic pricing, budget constraints, and operating income and expenses; prepares, monitors and follows up on sales forecasts and budgets; anticipates challenges and develops contingency plans





Identifies creative opportunities to maintain the organization’s competitive edge; and establishes effective, efficient procedures for cross-functional communication.

Demonstrates Leadership/Collaborates With Others

Partners with internal partners in Sales, Marketing and US Lab counterparts to develop & implement contracts

Promotional initiatives and develop timely responses to opportunities;

Provides corporate selling consultation and coaching to field sales managers and territory managers on national accounts when appropriate

Acts as liaison between key customer contacts and other functions within Align including iTero Sales, Special Markets, Marketing, Product Management, Legal, Customer Service, Logistics and Commercial groups in order to develop appropriate product support, and pricing

Influences and shapes the decisions of upper management

Provides compelling rationale for ideas; works toward win/win solutions whenever possible

Effectively communicates cross functionally to ensure leadership, the sales team and key operational teams are adequately informed of account related initiatives.

What We're Looking For

Bachelor’s degree or equivalent experience preferred.

8+ years of qualified B2B sales experience, with national or complex account-management experience preferred.

Dental laboratory experience is preferred, however experience in dental, orthodontic or medical-device sales will also be considered.

Proficiency in Microsoft Word, Excel, PowerPoint, Outlook, and Salesforce.

Strong business acumen and analytical, strategic-planning, organizational, project-management, and pr

📌 Business Development Manager, Labs (Toronto)
🏢 Align Technology
📍 Toronto