Come make your difference in communities across Canada, where authenticity, trust and making connections is valued – as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well®.

At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a current job, this is where you belong.

Sr. Content Manager & Influencer Partnerships - 10mth Contract Location: Toronto, ON Team: Loblaw Agency – Social

The Opportunity We’re looking for a strategic, highly organized, and culturally connected leader to join Loblaw Agency as Sr. Content Manager & Influencer Partnerships.

This role will lead social content and influencer programming across assigned portfolios, connecting brand strategy, creator partnerships, and platform-native storytelling into integrated content programs that drive relevance, engagement, and business impact.

You will play a key role in shaping how our brands show up across social, balancing brand building, performance, and creator authenticity, while helping teams move with greater clarity, speed, and accountability. This role is ideal for someone who thrives at the intersection of strategy, creativity, execution, and cross-functional leadership.

What You’ll Do Portfolio Strategy & Content Leadership

Own social content strategy across assigned portfolios, ensuring all work ladders to brand objectives, business priorities,



and platform best practices

Translate enterprise and brand strategy into clear program direction across campaign, always-on, and influencer-led initiatives

Balance brand-building, performance, and creator-led storytelling within portfolio content strategies

Act as a strategic point of accountability for portfolio-level social content and influencer program decisions

Influencer & Creator Program Leadership

Lead influencer and creator planning across assigned portfolios, including objectives, scope, sequencing, and execution planning

Ensure influencer content aligns to brand strategy, platform best practices, and campaign priorities while protecting creator authenticity

Partner with internal teams and agency partners to deliver integrated influencer programs at scale

Support creator sourcing, partnership development, contracting, and performance optimization

Execution & Delivery Management

Own end-to-end delivery across assigned portfolios, ensuring work is delivered on time, on brief, on budget, and to quality standards

Lead strategic planning and alignment sessions across Brand, Creative, Community Management, Media, and Insights teams

Drive strong operational excellence across workflows, timelines, approvals, and production execution

Identify risks, manage dependencies,



and proactively solve challenges to maintain momentum and delivery quality

Stakeholder & Cross-Functional Leadership

Serve as a primary day-to-day lead for Brand Marketing partners across content and influencer programs

Present strategic recommendations, creative rationale, and performance insights with confidence and clarity

Collaborate closely with Creative, Planning & Insights, Media, Community Management, Legal, and external partners to ensure integrated execution

Build trust and alignment through strong communication, accountability, and follow-through

What You Bring

6–8+ years of experience across social media, content strategy, influencer marketing, or integrated marketing

Experience leading cross-functional content and creator programs within agency, retail, media, or brand environments

Strong understanding of social platforms, creator ecosystems, and platform-native storytelling

Proven ability to manage complex projects across multiple stakeholders and timelines

Strong strategic thinking paired with operational and executional excellence

Exceptional communication, presentation, and stakeholder management skills

Experience balancing creative ambition with business priorities and operational realities

A strong ownership mindset with high accountability, attention to detail, and bias toward action

Passion for culture, creators, social trends, and evolving audience behaviour

What Success Looks Like

High-quality content and influencer programs delivered on time, on brief, and on budget

Strong integration between strategy, creative, influencer, and media execution

Positive stakeholder feedback and

📌 Sr. Content Manager (Winnipeg)
🏢 Loblaw
📍 Winnipeg