Shape digital advertising products at CBC/Radio-Canada using product leadership, audience segmentation, and advertising expertise in a hybrid work model.

This permanent director position leads monetization product evolution within Digital Media and partners with Media Solutions. You will guide discovery, testing, delivery, data strategy, and audience activation across CBC and Radio-Canada’s digital ecosystem.

Key Responsibilities:

- Lead cutting-edge ad products and services that drive revenue
- Develop roadmaps aligned with Media Solutions strategic priorities
- Guide ad formats, ad technology, and monetization data strategy
- Establish testing practices for ad experiences and audience scenarios
- Coach product managers, data analysts, and data experts

Requirements:

- Five to seven years of progressive media or advertising leadership
- Deep expertise in advertising and digital transformation
- Understanding of multi-platform consumer behaviour
- Exceptional communication and presentation skills
- French and English bilingual proficiency highly desirable

Lead CBC/Radio-Canada’s advertising products through audience activation, monetization strategy, testing, and cross-functional product leadership.

📌 Director Digital Advertising Products (Toronto)
🏢 Radio-Canada
📍 Toronto