The Director of Marketing will build and lead the marketing function for a rapidly growing, private equity-backed boiler and mechanical services platform operating across North America. This is a hands-on, individual contributor role responsible for both strategy and execution—from defining the brand and demand engine to directly building campaigns, tools, and content that drive measurable growth. The ideal candidate combines industrial/services marketing expertise, strong commercial instincts, and the ability to operate with pace, accountability, and limited infrastructure in a scaling environment. Develop and execute a marketing strategy aligned to aggressive organic growth targets Translate commercial objectives into explicit demand generation plans Digital (SEO, SEM, paid media) Field marketing / regional campaigns Email and lifecycle marketing Establish and track pipeline contribution and ROI metrics Build tools that enable local teams to execute consistently Position the company as a trusted, technical partner in boiler and mechanical services Website(s) Field materials Digital presence Digital & Infrastructure Build-Out Own and optimize the company’s digital ecosystem: Website strategy and performance CRM and marketing automation (in partnership with IT/Sales) Support marketing integration of acquisitions, including: Brand alignment decisions (house of brands vs. Website and collateral integration Customer communication strategies Performance & Analytics Establish a metrics-driven marketing function, including: Marketing-sourced pipeline 8–12+ years of marketing experience, with strong preference for: Industrial, field service,



or B2B services environments Experience in a high-growth and/or private equity-backed company strongly preferred Proven success building demand generation engines with measurable ROI Strong commercial acumen and ability to align with revenue goals Strong project management and prioritization skills Technical Skills Digital marketing (SEO/SEM, paid media, analytics) CRM and marketing automation platforms (e.g., Salesforce, HubSpot) Content development and campaign execution Data-driven decision making Bring structure and discipline to marketing without slowing the business Scale marketing capabilities in line with the company’s M&A-driven; expansion This role requires regular travel (up to 25%) to various U.
This role will be remote with a requirement to attend in person on site monthly. Dental insurance Employee assistance program Health insurance Life insurance The Company provides best-in-class parts and 24/7 service support delivered via highly trained technicians and manages a fleet of unique rental equipment to serve temporary or emergency needs. The product portfolio is primarily used for industrial, commercial and institutional applications across North America. Thermogenics is a leading manufacturer of coiled tube steam, hot water and thermal fluid boilers and related equipment. With its comprehensive product and service offering, Thermogenics functions as a one-stop shop for all of its customers’ most complex steam and heating requirements. The Company operates from its head office in Aurora, ON and maintains sales and service operations in Apache Junction, AZ, Cincinnati, OH, Greensboro, NC, Hartford, CT, Louisville, KY, Jacksonville, FL, Las Vegas, NV, Orlando, FL, Ottawa, ON, Red Deer, AB and Sioux City, IA, Dental care Disability insurance Employee assistance program Life insurance Work from home Remote #

📌 Head of Digital Marketing (Canada)
🏢 Talantir
📍 Canada