Full‑time

120,000 - $150,000 CAD Annually

Product Design Director

BRL Studio® is the in‑house creative agency for Brodie Rec. League, supporting a rapidly growing sports brand operating across 20+ North American cities and serving more than 50,000 athletes.

League is more than a basketball league, it’s a community. As one of North America’s fastest‑growing sports brands, Brodie League is redefining adult recreational basketball by delivering an elevated, professional‑quality experience rooted in culture, competition, and community. Our mission is to make every league night the best night of the week for our athletes.

We’re looking for a Senior Product Designer to own the design of the Brodie app’s engagement and retention layer. You'll design progression systems including XP, levels, badges, archetypes, challenges, rewards, and re‑engagement experiences that keep athletes connected to the league between game nights. You’ll work directly with our Product Design Director, CEO, and app Engineering team in fast product cycles – taking features from problem to wireframe to high‑fidelity prototype to shipped product, then iterating based on real player behaviour. The progression layer that turns every game, post, and check‑in into a reason to come back.

Design the XP economy: points, levels, tiers, and unlockables – including earn rates, decay, season resets, and anti‑gaming protection

Design the badge and archetype systems, including art direction with our 3D asset pipeline

Design the weekly challenge / quest system: personal quests, weekly goals, city‑vs‑city challenges, streak mechanics, leaderboards, and challenge invites

Design reward loops: milestones, partner rewards, and membership & loyalty integration

Run a liveops design cadence: weekly challenge refreshes, seasonal events, limited‑time drops





Work our LiveOps rhythm: weekly player / captain / team health‑score reviews feed what you design and ship next

Own notification strategy and the notification design system: triggers, copy patterns, deep links, segmentation, and quiet hours

Design game‑day flows (reminders, score drops, post‑game stat pop‑ups) and challenge/streak triggers

Partner with our lifecycle / CRM team so push, email, and in‑app messaging behave as one system

Mobile App Design

Design end‑to‑end user flows for new features (onboarding, social activity feed, messaging, events, game film)

work with engineering for pixel‑perfect implementation

Conduct design QA on TestFlight and staging builds

Iterate based on behavioural data, session analytics, and player feedback

Design System & Brand Consistency

Maintain and extend our component library in Figma – including new gamification surfaces (badges, challenge cards, shareable graphics)

Ensure brand consistency across all digital product

document design decisions and standards

5+ years of product design experience on mobile‑first consumer apps with real users at scale

Expert‑level Figma skills (components, auto‑layout, prototyping, design systems)

Fluent in engagement metrics — D1/D7/D30 retention, DAU/WAU, opt‑in rates, funnel analysis (Mixpanel, Amplitude, or similar)

Solid portfolio demonstrating end‑to‑end product design (not just UI skins)



– include at least one progression or retention system case study

Excellent visual design skills – typography, layout, color, spacing

You constantly look for ways to automate repetitive work and increase speed without compromising quality.

5 days in office at our Toronto HQ – Brodie has thrived due to a culture of collaboration and teamwork in office

Liveops experience: seasonal events, battle passes, daily / weekly quest systems

Motion design skills (Lottie, Rive, After Effects) – reward moments and badge reveals should feel earned

Experience optimizing notification performance and engagement at scale

Experience with Cursor, VS Code, or front‑end prototyping (HTML/CSS/React)

The expected annual compensation range for this role is between $120,000 and $150,000 CAD. Compensation is based on skills, experience, qualifications, internal equity, and business needs. Own a product initiative that sits at the center of athlete engagement, retention, and long‑term growth

Mentorship from a multidisciplinary Product Design Director with deep experience across design, creative, and technical domains – and a track record of building and developing strong design teams

Brodie has built something rare – a passionate community and a brand that resonates far beyond league night.

Comprehensive health and wellness plan

ARTIFICIAL INTELLIGENCE DISCLOSURE

Artificial intelligence may be used in the recruitment and selection process, including to screen, assess, or evaluate applicants.

COMMITMENT TO INCLUSION

We know through experience that different ideas, perspectives, and backgrounds foster stronger and more creative teams. We strive to create organizations that reflect the communities we serve and where everyone feels empowered to bring their full, authentic selves to Brodie Rec League.

#

📌 PRODUCT DESIGN SENIOR SPECIALIST (Toronto)
🏢 Brodierec
📍 Toronto