The Director of Marketing will build and lead the marketing function for a rapidly growing, private equity-backed boiler and mechanical services platform operating across North America.

This is a hands-on, individual contributor role responsible for both strategy and execution—from defining the brand and demand engine to directly building campaigns, tools, and content that drive measurable growth.

The ideal candidate combines industrial/services marketing expertise, solid commercial instincts, and the ability to operate with pace, accountability, and limited infrastructure in a scaling environment.

Develop and execute a marketing strategy aligned to aggressive organic growth targets

Translate commercial objectives into clear demand generation plans

Digital (SEO, SEM, paid media)

Field marketing / regional campaigns

Email and lifecycle marketing

Establish and track pipeline contribution and ROI metrics

Build tools that enable local teams to execute consistently

Position the company as a trusted, technical partner in boiler and mechanical services

Website(s)

Field materials

Digital presence

Digital & Infrastructure Build-Out

Own and optimize the company’s digital ecosystem:

Website strategy and performance

CRM and marketing automation (in partnership with IT/Sales)

Support marketing integration of acquisitions, including:

Brand alignment decisions (house of brands vs. Website and collateral integration

Customer communication strategies

Performance & Analytics

Establish a metrics-driven marketing function, including:

Marketing-sourced pipeline

8–12+ years of marketing experience, with strong preference for:

Industrial, field service, or B2B services environments

Experience in a high-growth and/or private equity-backed company strongly preferred





Proven success building demand generation engines with measurable ROI

Strong commercial acumen and ability to align with revenue goals

Strong project management and prioritization skills

Technical Skills

Digital marketing (SEO/SEM, paid media, analytics)

CRM and marketing automation platforms (e.g., Salesforce, HubSpot)

Content development and campaign execution

Data-driven decision making

Bring structure and discipline to marketing without slowing the business

Scale marketing capabilities in line with the company’s M&A-driven; expansion

This role requires regular travel (up to 25%) to various U.This role will be remote with a requirement to attend in person on site monthly.

Dental insurance

Employee assistance program

Health insurance

Life insurance

The Company provides best-in-class parts and 24/7 service support delivered via highly trained technicians and manages a fleet of unique rental equipment to serve temporary or emergency needs. The product portfolio is primarily used for industrial, commercial and institutional applications across North America. Thermogenics is a leading manufacturer of coiled tube steam, hot water and thermal fluid boilers and related equipment. With its comprehensive product and service offering, Thermogenics functions as a one-stop shop for all of its customers’ most complex steam and heating requirements.

The Company operates from its head office in Aurora, ON and maintains sales and service operations in Apache Junction, AZ, Cincinnati, OH, Greensboro, NC, Hartford, CT, Louisville, KY, Jacksonville, FL, Las Vegas, NV, Orlando, FL, Ottawa, ON, Red Deer, AB and Sioux City, IA,

Dental care

Disability insurance

Employee assistance program

Life insurance

Work from home

Remote

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📌 Marketing Automation Lead - Remote (Ottawa)
🏢 Talantir
📍 Ottawa