Senior Expert, Marketing Strategy and Commercialization
Senior Professional
Permanent
Full time
Web and digital, Marketing
A career as a Senior Expert, Marketing Strategy and Commercialization in the Digital and Marketing sector at National Bank means acting as a specialist in marketing and growth strategies. This position allows you to act as a strategic marketing leader at the intersection of the Product, Client Strategy, Marketing, CRM, NBA, digital channels and business lines. Define marketing strategies for priority initiatives by establishing business objectives, target clients, success indicators and launch approaches.
Identify growth, acquisition, loyalty and engagement opportunities based on market trends, client behaviours and competitive analyses.
Advise teams and managers in setting priorities, developing roadmaps and arbitrage commercial and marketing investments.
Analyze the performance of initiatives, recommend necessary adjustments and contribute to the evolution of marketing practises and methods.
The Digital and Marketing business line brings together specialists who work in an agile, proactive and collaborative manner to continuously improve the client experience and create lasting value for the organisation.
In this sector, you are part of a multidisciplinary team that reports to the Chief Digital and Commercialization Officer. Our goal is to offer you maximum flexibility to promote your quality of life. This includes a hybrid work environment and a flexible, adaptable schedule.
Our personalised training programs, based on on on-the-job learning, help you master your profession and develop new fields of expertise. Tools such as the Data Academy, language training,



the Harvard Learning Centre and coaching and mentoring support are available to you at any time.
A Bachelor's degree in Business Administration, Marketing, Economics or a related field and at least 15 years of relevant experience.
In-depth experience in marketing strategy, growth strategy, product marketing, marketing or market development.
Master the development of value propositions, strategic positioning and marketing strategies.
Experience in financial services, an asset.
Languages:
Reason to require this language: you will need to discuss frequently with our service providers or partners who speak a language other than French.
Emotional Intelligence Leadership Marketing Strategy Stakeholder Management Resiliency Influencing Collaboration
In addition to competitive compensation, upon hiring you'll be eligible for a wide range of flexible benefits to help promote your wellbeing and that of your family such as:

- Employee and family assistance program
- Involvement in community initiatives
- Virtual sleep clinic

Whether through our surveys or programs, regular feedback and ongoing communication are encouraged.
We're a bank on a human scale that stands out for its courage, entrepreneurial culture, and passion for people. Our core values of partnership, agility, and empowerment inspire us, and inclusion is central to our commitments. Why work at National Bank?
This includes on-the-job learning and training, co-development and pairing with other employees, professional support and mentoring, internal career days or discussion forums with our leaders.
We foster inclusion in an environment where each person's unique qualities, whether visible or invisible, are celebrated and valued. National Bank of Canada 2.95K subscribers
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📌 Senior Marketing Specialist (Full Time) (Edmonton)
🏢 Banque Nationale du Canada
📍 Edmonton