Term: Full-Time Permanent
Our AI-powered platform helps cyclists around the world improve comfort, performance, and enjoyment on the bike.
We’re a team of riders, builders, and storytellers who care deeply about cycling and the people who do it. We believe cycling technology should empower every rider, whether they’re chasing podiums, exploring new places, or just trying to make their weekend ride feel a little better.

We’re looking for a Marketing Lead to help shape how MyVeloFit shows up in cycling and take on broader leadership of our marketing function.
This is a hands‑on role combining content, brand, community, and marketing performance. You’ll work alongside our digital and video team members, bringing strong judgment, curiosity, and critical thinking to both what we create and why it works. You’ll balance two priorities in everything we do: driving meaningful business outcomes and making a positive contribution to the cycling community.
You should be actively engaged in one or more cycling disciplines and have a broad understanding of the wider cycling world, including its different communities, culture, equipment, industry, and media landscape. We’re open to candidates at different stages of their careers. For someone earlier in their career, there’s significant room to grow into broader marketing leadership. Turn business goals into effective marketing , developing ideas, campaigns, and content that grow MyVeloFit while creating genuine value for the cycling community.
Lead our content and community , identifying relevant topics, applying strong editorial judgment, and creating high-quality video, social, newsletters, articles, and rider engagement.
Understand and improve marketing performance ,



digging into data, trends, and rider behaviour to understand what’s working, why, and where we should focus next.
Improve how marketing gets done , coordinating across our team and partners while building effective systems for planning, prioritization, and execution.
Take increasing ownership of the marketing function , including planning, reporting, and strategy based on your experience and growth in the role.
Deep cycling knowledge and active engagement with the cycling community, industry, and media landscape.
You have 3+ years of relevant professional experience , including using data and analytics to understand performance and inform decisions. Your experience might be in marketing, content, media, communications, the cycling industry, or somewhere else entirely. You know what makes an idea or piece of content good, can explain why, and can make complex ideas clear and engaging.
Hands‑on written and video content experience , from planning and development through editing and delivery.
Skilled experience in cycling, outdoor, endurance sports, or another enthusiast-driven industry.
Hands‑on experience with paid acquisition, SEO, email/lifecycle marketing, or website optimization.
Experience leading or coordinating the work of employees, freelancers, agencies, or partners.
We help riders everywhere enjoy their time on the bike more.
Build the foundation of our marketing function and grow with the company as we scale.
We support flexible hours and partial remote work, with in‑person collaboration for video shoots, events, and other team activities.
Performance-based bonuses, health and dental coverage, HSA/LSA spending accounts, and RRSP matching.

📌 Marketing Manager Coordinator// Full-time, Permanent (Ottawa)
🏢 MyVeloFit
📍 Ottawa