Drive customer loyalty as a Retention Marketing Specialist at KITS, focusing on impactful email and SMS campaigns. Optimize lifecycle strategies and engage customers effectively for lasting retention.At KITS, we are looking for a proactive Retention Marketing Specialist to enhance customer engagement through strategic campaign execution. With over 5 years of experience in retention, lifecycle, or CRM marketing, you'll be building and refining automated messaging while analyzing performance metrics. Your knack for testing, data interpretation,
and cross-functional collaboration will play a crucial role in achieving our retention goals.Key Responsibilities:Build and optimize email and SMS campaigns for various initiativesWrite compelling copy for campaigns and automated journeysManage campaign QA, including segmentation and send logicMap customer touchpoints for enhanced engagementAnalyze campaign performance through A/B testingRequirements:5+ years in retention or CRM marketingExperience with marketing automation platformsStrong analytical skills for data interpretationExcellent copywriting proficiencyHighly organized in managing multiple campaignsWith your expertise in campaign strategy and data-driven decision-making, you'll elevate KITS' customer retention initiatives.