ROLE PURPOSEThe Marketing Communications Specialist works closely with Regional Marketing teams to bring marketing strategy to life through compelling content. As a key writer and storyteller for the brand, this role translates complex product, technology, and brand messages into clear, engaging content across digital, print, and social channels.The role supports long-term growth by building scalable content capability that communicates consistently across markets, platforms, and stakeholder groups. It owns content development and channel execution in a deeply technical building technology setting, and suits a hands‐on writer with a strong understanding of digital marketing and SEO and the curiosity to learn our products, customers, and markets.KEY RESPONSIBILITIESDigital ContentPlan, write, and publish landing pages, web copy, blogs, digital marketing campaigns, email and newsletter content that support global and regional marketing campaignsOwn SEO for the content you create, including keyword research, on‐page optimization, metadata, and internal linking, to grow organic visibility and trafficMonitor digital performance using analytics tools and apply insights to continuously improve content and user experienceSocial ContentPlan, write, and execute the regional social media content calendar across social channelsAdapt key messages and campaigns into engaging posts, short‐form video scripts, and visual content concepts for each audienceManage community engagement and use performance data to grow reach, engagement and followersPrint ContentWrite case studies, brochures, flyers, and trade show and event materials,



from first draft to final copyPartner with the product teams to translate technical information into clear, accurate, and customer‐friendly contentEnsure all materials are consistent with brand guidelines and manage production timelines with designers, agencies, and print vendors as requiredOutreach and Advocacy ContentIdentify and build relationships with industry influencers, trade media, associations, and thought leaders to extend brand reach and credibilityEquip employees and sales teams with ready‐to‐share content, guidelines, and training to support consistent and effective advocacyCollaboration and Stakeholder ManagementPartner with Strategic Marketing, Offering Management, and Sales teams to align content with regional prioritiesCoordinate with agencies, freelancers, and vendors to deliver content on time and on budgetContribute to campaign planning and content governanceHow success is measured:Website traffic and organic search rankingsSocial media engagement and follower growthInfluencer and earned media reach and share of voiceOn‐time delivery of the content calendar and campaign materialsWHAT WE'RE LOOKING FORDegree in Marketing, Digital Marketing, Communications, Journalism, or a related field5+ years of B2B content writing experience,



with a portfolio demonstrating strong B2B writing across formats and channelsDemonstrated multichannel storytelling skills, with the ability to adapt a single message for digital, print, social, and internal audiencesTechnical writing skills, with the ability to translate complex technical and product information into clear, accurate, and engaging contentStrong knowledge of SEO, including keyword research, on‐page optimization, content performance analytics, and search best practicesExpert in the use of AI tools for content creation and optimization, with an understanding of how AI is changing search and content discoveryExperience with content management systems (CMS), social media management tools, and web analytics platforms (e.G. Google Analytics)Ability to manage multiple projects at the same time in a rapid‐paced environmentProficiency in Microsoft Office SuiteProject Management skillsets are a baseline expectation for the roleKEY TRAITSExcellent written and verbal communication skills, with strong attention to detailCreative thinker with a natural instinct for storytellingAbility to simplify complexity and make technical topics accessible to diverse audiencesStrong relationship‐building skills with internal and external stakeholdersAbility to analyze data and derive actionable insightsCollaborative, adaptable, and comfortable working to deadlinesWHY THIS ROLE MATTERSStrong marketing communications make complex ideas clear, relevant, and memorable. This role helps Armstrong build awareness, strengthen engagement, and support growth by creating consistent, compelling content across digital, print, and social channels.

📌 Marketing Communications Specialist (Toronto)
🏢 Armstrong Fluid Technology
📍 Toronto