Lead website personalization strategy at Thomson Reuters using audience segmentation and Adobe Target expertise. This hybrid role combines strategic leadership with hands-on execution.As Senior Manager, Website Optimization and Personalization, you will own the end-to-end personalization program. You will build scalable capabilities, guide testing, and translate business goals into operational roadmaps. The work spans data strategy, content targeting, and customer journey customization.Key Responsibilities: Own Thomson Reuters personalization strategy, vision, and sequenced roadmapBuild governance, workflows, frameworks, and scalable program capabilitiesTranslate requirements into technical specifications and data instrumentationDrive testing, learning documentation,



and personalization best practicesLead optimization specialists and develop team capabilitiesRequirements: Eight to ten or more years in digital marketing or personalizationFive or more years driving web personalization across large organizationsThree or more years managing and developing teamsHands-on Adobe Target, Audience Manager, Analytics, or equivalent experienceExperience with experimentation, data governance, and audience activationShape Thomson Reuters digital experiences through personalization strategy, Adobe technologies, testing, and purposeful team leadership.#J-18808-Ljbffr

📌 Senior Website Personalization Manager (Toronto)
🏢 Thomson Reuters
📍 Toronto