SkyPrep is a profitable and growing B2B SaaS company delivering a modern learning management system to mid‑market organizations. Our mission is simple: The LMS Without the Mess. We are looking for a Growth Marketing Manager to own and scale our lead generation engine. This role is focused on driving qualified demos and marketing‑sourced pipeline, not brand awareness or social media management. You will be responsible for building, optimizing, and scaling acquisition channels that directly impact revenue. Paid Acquisition Plan, launch, and optimize Google Ads and Microsoft (Bing) Ads campaigns (Search, Display, Retargeting etc) Manage LinkedIn Ads and other paid B2B channels Manage PPL channels Own paid budget allocation and performance optimization Improve cost per demo, CAC, and marketing ROI Set up and manage tracking, attribution, and conversion reporting Conversion Rate Optimization (CRO) Use heatmaps and analytics tools (Hotjar etc)
Run A/B tests on landing pages and demo flows Improve website conversion rates and demo booking performance SEO & Organic Growth Develop and execute SEO strategy Perform keyword research and content planning Optimize existing content and improve technical SEO fundamentals Growth channels Test current acquisition channels (PPL, affiliates, partnerships) Identify strategic partnerships that can generate qualified leads Continuously experiment and optimize across the funnel What Success Looks Like Increased marketing‑qualified leads (MQLs) Increased marketing‑sourced pipeline Clear contribution to revenue growth What We’re Looking For 5+ years in B2B SaaS growth or demand generation Proven experience running Google Ads and paid campaigns Experience optimizing demo‑based sales funnels Robust analytical and data‑driven mindset Experience with HubSpot or similar CRM/marketing automation tools Salary & Benefits Performance Bonus: 10–20% based on marketing‑sourced pipeline and demo targets Total On-Target Earnings (OTE): $115,000 – $155,000 CAD Extended health and dental coverage Unlimited PTO Flexible hybrid work environment High ownership and direct impact on company growth #J-18808-Ljbffr
📌 Growth Marketing Manager - C$115,000 - C$155,000 A Year (Toronto)
🏢 SkyPrep
📍 Toronto
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