Own CRM architecture and lifecycle marketing for Basecamp Resorts and Everwild from Canmore or Calgary, with remote work within Canada possibly considered.This full time, permanent specialist leads CRM implementation across hospitality and investment businesses. You will map systems, manage data, build automated journeys, and connect marketing automation with guest and investor experiences.Key Responsibilities: Lead CRM requirements, configuration, testing, migration, and launchDesign data models, lifecycle stages, pipelines, and governanceBuild integrated guest profiles across hospitality systemsCreate automated welcome, booking, retention, and re-engagement journeysReport lifecycle KPIs and run performance testingRequirements: Five-plus years in CRM, lifecycle, retention, or email marketingExperience leading CRM implementation, mapping, migration, and adoptionHands-on Salesforce, Hub Spot, Klaviyo, Revinate, or similar expertiseExperience with segmentation, lead scoring, personalization, and automated journeysWorking knowledge of SQL, APIs, privacy, and email deliverabilityApply CRM administration, data integration, lifecycle strategy, and analytics to grow direct bookings and repeat visitation.#J-18808-Ljbffr

📌 Crm Lifecycle Marketing Specialist (Calgary)
🏢 Everwild
📍 Calgary