Lead CRM strategy and campaign execution as an experienced Account Manager managing programs for a key national client. Shape customer journeys across channels.
This CRM Account Manager oversees initiatives from planning through execution. You will apply lifecycle marketing, marketing automation, segmentation, and personalization expertise. The work connects client objectives with coordinated internal delivery.
Key Responsibilities: Plan and execute email, journey, triggered, and lifecycle campaigns
Develop acquisition, engagement, retention, and conversion strategies
Oversee segmentation, personalization, calendars, and ongoing initiatives
Optimize programs through automation, testing, and performance insights
Monitor metrics and recommend ongoing campaign improvements




Requirements: Minimum five years of direct CRM experience
Experience managing automation, journeys, and lifecycle communications
Knowledge of SAP Emarsys, Salesforce Marketing Cloud, Adobe Campaign, or similar
Understanding of segmentation, personalization, triggers, and performance metrics
Post-secondary marketing, business, communications education, or equivalent experience
Apply CRM strategy, automation, segmentation, and lifecycle expertise to improve campaigns for a key national client.

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📌 CRM Account Manager Campaign Strategy (Ontario)
🏢 3 Degrees
📍 Ontario