Lead audience growth and integrated marketing campaigns as a hybrid Senior Marketing Manager with The Globe and Mail in Toronto. Shape digital subscription growth.
This senior role spans audience development, brand marketing, content marketing, and product marketing. You will introduce recent audiences to The Globe’s journalism, journalists, and products. The position reports to the Senior Director, Marketing and Audience, with two direct reports and external creative agency support.
Key Responsibilities: Develop paid and organic programs increasing qualified traffic, trial, and consideration
Partner across social, video, and emerging platforms
Own integrated campaigns strengthening The Globe brand
Lead positioning, messaging, and launch strategies
Establish KPIs and optimize campaign performance
Requirements: Seven-plus years in audience, growth, brand, content, or product marketing
Experience leading and developing a small team
Proven measurable audience growth supporting sales acquisition
Understanding of digital behaviour, distribution, platforms, technology, and AI
Experience leading data-informed integrated campaigns across channels
Apply audience development, campaign leadership, and marketing analytics to grow The Globe’s digital subscriptions from Toronto.