Own paid media strategy remotely from Canada, South Africa, or the USA using Google Ads, Meta, LinkedIn, and Microsoft Ads. Shape decisions for B2B and growing-brand clients.
As a Google Ads Specialist at Blacksmith Agency, you will own paid media for a book of clients. You will make targeting, budget, roadmap, and campaign decisions. The work includes conversion tracking, attribution, and explaining performance narratives directly to clients on calls.
Key Responsibilities: Manage paid media across four advertising platforms
Allocate budgets, adjust bids, and refine targeting
Test creative and decide when campaigns should stop
Maintain conversion tracking through GA4 and tag manager
Build roadmaps and support retention, upsell, and relationships
Requirements: Three-plus years hands-on with Google Ads and Meta
Experience building, running, and optimizing campaigns yourself
Demonstrated movement in ROAS, CPA, or pipeline metrics
Agency experience managing several clients simultaneously
Transparent spoken English for live calls with US clients
Bring paid media judgment, campaign expertise, and client communication skills to Blacksmith Agency’s AI-first digital agency work.

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📌 Paid Media Strategist Google Ads (Alberta)
🏢 Blacksmith Agency
📍 Alberta