Shape Wiser’s product story remotely through positioning, analytical storytelling, and product-led growth experiments that move users toward value quickly.
As Product Marketing Manager, you will own positioning, messaging, launches, and competitive intelligence across Wiser’s products. You will build the product-led growth motion, guide trial and self-serve strategy, and partner with Sales, Demand Generation, and Product. The work combines customer insight, funnel ownership, and decisive execution.
Key Responsibilities: Own positioning, messaging, launches, and competitive intelligence
Build trials and self-serve journeys across three core products
Track signups, activation, conversion, and trial-sourced pipeline
Create onboarding emails and in-product prompts
Share customer insights with Product to shape the roadmap
Requirements: Five or more years of product marketing experience
Experience building product-led growth and self-serve funnels
Solid analytical skills for designing and interpreting experiments
Experience with HubSpot, Mixpanel, and Zapier
Bachelor’s degree required
Bring product marketing, PLG, experimentation, and storytelling expertise to Wiser’s remote growth strategy and customer journey.