Role Description
We are seeking an experienced CRM Account Manager to lead the day-to-day management of CRM programs for a key national client. This role requires a robust understanding of CRM strategy, customer lifecycle marketing, campaign execution, and marketing automation, combined with excellent client relationship and project management skills.

As the primary client contact, you will oversee CRM initiatives from planning through execution, working closely with internal strategy, creative, development, and technical teams to ensure campaigns are delivered on time, within budget, and aligned with client objectives.

The ideal candidate is a strategic thinker with hands‑on CRM experience who can confidently manage complex, multi-channel CRM programs, provide actionable recommendations, and identify opportunities to improve customer engagement and campaign performance.

Key Responsibilities
CRM Strategy & Campaign Management

Lead the planning and execution of CRM campaigns, including email marketing, automated customer journeys, triggered communications, and lifecycle programs

Collaborate with internal teams to develop CRM strategies focused on customer acquisition, engagement, retention, and conversation

Oversee audience segmentation, personalization strategies, campaign calendars, and ongoing CRM initiatives

Identify opportunities to optimize existing CRM programs through automation, testing, and performance insights

Client and Account Management

Serve as the primary client contact, managing relationships, expectations, and day-to-day communications

Translate client objectives into clear campaign briefs, project requirements, and actionable deliverables

Lead client meetings, status updates, campaign reviews, and strategic presentations

Manage project scopes,



budgets, timelines, and internal resources to ensure successful delivery

Keen attention to detail and process

CRM Operations & Performance

Coordinate creative, development, and technical teams throughout campaign production, WA, deployment, and reporting

Ensure CRM campaigns meet brand standards, technical requirements, and established quality controls

Monitor campaign performance, evaluate key CRM metrics, and provide recommendations for ongoing improvement

Stay current on CRM technologies, industry trends, competitor activities, and emerging best practice

Qualifications

Minimum 5 years of direct CRM experience in a Canadian agency or client-side environment

Proven experience managing CRM campaigns, marketing automation, customer journeys, and lifecycle communications

Working knowledge of enterprise CRM platforms such as SAP Emarsys, Salesforce Marketing Cloud, Adobe Campaign, or similar technologies

Strong understanding of audience segmentation, personalization, triggered communications, and CRM performance metrics

Demonstrated experience managing end-to‑to‑end CRM campaign delivery, including briefing, production, QA, deployment, and reporting

Strong account management skills and experience managing client relationships and cross-functional teams

Excellent communication, presentation, organizational, and project management abilities

Ability to manage multiple concurrent campaigns in a fast-paced environment with strong attention to detail

Experience with national brands and complex, high- volume CRM programs is an asset

Previous automotive industry experience is considered and asset

Post secondary education in Marketing, Business, Communications, or a related field, or equivalent professional experience

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📌 Account Manager- CRMa (Ontario)
🏢 3 Degrees
📍 Ontario