Shape media strategy through consumer insights, audience behavior, and analytics at Omd, with a minimum three-day in-office schedule.
As Strategic Planning Associate Director, you will connect business and marketing objectives with media recommendations. The strategy team translates proprietary research and data into actionable insights for media, content, and social marketing. You will also support audience solutions, measurement, and client relationships.
Key Responsibilities: Unearth consumer insights and behaviors to define target audiences
Connect media recommendations with broader business objectives
Simplify complex media issues for senior clients
Recommend solutions and proactively manage business risks
Orchestrate agency specialists and junior account staff
Requirements: Robust analytical and logical thinking skills
Ability to synthesize research into concise strategies
Experience managing projects, deliverables, or timelines
Understanding of digital marketing, adtech, and martech
Bachelor’s degree; MBA or related degree preferable
Bring strategic planning, media fluency, audience expertise, and measurement orientation to Omd’s client-focused strategy team.

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📌 Strategic Planning Associate Director (Ontario)
🏢 OMD
📍 Ontario