Shape media strategy through consumer insights, audience behavior, and analytics as a Strategic Planning Associate Director in Toronto with hybrid work.
At Omd, this Associate Director role connects business objectives with media recommendations and actionable insights. You will synthesize research, guide audience solutions, and support media, content, and social marketing. The work combines strategic planning, communication, measurement, and client leadership.
Key Responsibilities: Unearth consumer insights and behaviors for target audience definition
Connect media recommendations with broader business and marketing objectives
Translate research and data into actionable marketing insights
Discuss KPIs, attribution, incrementality, testing, and optimization




Orchestrate agency specialists and junior account staff
Requirements: Solid analytical and logical thinking skills
Ability to synthesize data into concise strategies
Experience managing projects, deliverables, or timelines
Experience with complex audience data from DMP or Acxiom
Familiarity with media, digital channels, measurement, and attribution
Bring strategic planning, audience insight, measurement, and client relationship skills to Omd’s Toronto media strategy team.

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📌 Strategic Planning Associate Director (Ontario)
🏢 Interpublic
📍 Ontario