Shape HONK’s content strategy in a hybrid Toronto role, combining fintech storytelling with search-optimized copywriting for B2B audiences.
As a Content Marketer, you will translate HONK’s business goals into content that guides prospects through every funnel stage. You will craft narratives about payment technology, build brand authority, and support pipeline momentum. The role spans strategy, execution, distribution, and performance analysis.
Key Responsibilities: Build content strategy from HONK’s business goals
Craft human narratives for fintech and payment audiences
Produce articles, case studies, collateral, and campaigns
Develop search-optimized content with external SEO and SEM partners
Analyze metrics, refine frameworks,
and pitch unconventional ideas
Requirements: Five or more years in content strategy and copywriting
Experience with B2B SaaS, fintech, or payment platforms preferred
Portfolio demonstrating proven content work
Ability to build content engines without an existing playbook
Ability to write polished, publication-ready copy efficiently
Bring strategic thinking, fintech storytelling, and hands-on copywriting to strengthen HONK’s authority across search and buyer journeys.