The Library’s Marketing and Communications team is looking for a Coordinator, Digital Marketing, who is passionate about the power of libraries and has the wit and knowledge to share that passion with the world in strategic, targeted, and creative ways. You’ll have to love a fast-paced, positive, and energetic work environment where being a cooperative team player is essential.

Reporting to the Manager, Marketing, the successful candidate will have a minimum of two years’ experience writing and editing for digital communications and will be responsible for contributing to and implementing the Library’s strategy on digital marketing with particular focus on the social media component. Demonstrated knowledge and understanding of marketing and communications principles is important.

The Coordinator, Digital Marketing contributes to the success of the Library and its impact in the community by participating in a wide range of responsibilities and activities.

Engage with Users

responding in a timely, thoughtful, and consistent manner to Library followers / users on social platforms

creating, with support from the Production Team as necessary, and publishing relevant, engaging, and high-quality audience-specific content using written copy, graphic elements, photos, and videos

developing social media campaigns to encourage engagement and raise awareness of Library initiatives to online audiences

Shape a Positive User Experience

contributing to an editorial calendar to manage content, including key annual campaigns and program promotion

planning specific and timely content (daily, as well as larger campaigns)

tracking Library brand reputation on applicable social media platforms

monitoring, analyzing, and reporting on social growth and engagement

planning, measuring, and reporting on effectiveness of paid social media campaigns with the purpose of refining strategy and improving resource allocation





assisting in the planning, development, and distribution of email marketing campaigns

assisting in the planning, development and launch of Google Ad campaigns as required

Create a Welcoming Environment

contributing to the Content Marketing Strategy, including evolving social media and digital marketing trends

assisting with website content development, including calgarylibrary.ca and the staff intranet as required

being knowledgeable and answering inquiries about Library programs, services, and policies, referring as appropriate

being a constructive and collaborative part of the Calgary Public Library team, fully participating in daily operations

Facilitate Capacity Development

delivering staff training as required, including mentorship of staff social ambassadors

participating in the review of project briefs in conjunction with appropriate members of the Marketing team

participating in the creation of prospective creative solutions

contributing to monthly reporting and collecting data on Library activities

assisting with onboarding new employees, when required

Apply Operational Procedures

applying best practices and following all applicable policies, procedures, and legislation

adhering to all required health and safety precautions and guidelines

participating in emergency response procedures and workplace inspections

reporting, physical safety and security issues as appropriate

Pre-Employment Screening Requirements

Successfully complete specified technology use tests





Valid Driver’s license and insurability under the Library’s insurance program may be required based on operational needs.

Knowledge, Skills and Abilities:

Experience creating and posting content in a consistent voice on all major social media channels from concept through to delivery and evaluation (e.g. Facebook, X, YouTube, Instagram, LinkedIn)

Strong verbal and written communication skills including the ability to adjust communication style to interact effectively with users of different ages, backgrounds, and abilities

Experience building content calendars for social platforms

Demonstrated knowledge and skills in applicable social media management tools (e.g. Sprout Social)

Strong project management and organizational skills

Ability to work independently as well as collaboratively on intra-departmental and cross-departmental teams

A strong sense of urgency — works quickly, meets deadlines, and collaborates with team

Excellent writing, storytelling, editing, and proofreading skills

Participate actively in initiatives which support and enhance the accomplishment of system goals and objectives

Commitment to continuous improvement and self-directed learning

Intermediate Technology Skills (as defined by Human Resources)

Working Conditions:

Concentrated sensory attention is required to ensure accuracy

Contributes to a team / cooperative environment

Cognitive demands associated with simultaneous and multiple priorities, multi-tasking, and a dynamic work environment

Manual dexterity associated with continuous keyboarding/mousing using a computer

Position is classified as sedentary level work lifting and carrying up to 5 kg (11lbs)

Sedentary position alternating standing/walking on an occasional basis

Work at various Calgary Public Library and off-site locations, as required

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📌 Coordinator, Digital Marketing (Alberta)
🏢 Cambrian College
📍 Alberta