Own paid media strategy for Blacksmith Agency clients remotely across Canada, South Africa, or the USA, using Google Ads and Meta expertise.
As Demand Generation Manager, you will lead paid media for B2B and growing-brand clients at an AI-first digital agency. You will make targeting, budget, roadmap, and narrative decisions. The work remains focused on paid media, while SEO has a separate strategist.
Key Responsibilities: Manage paid media across Google Ads, Meta, LinkedIn, and Microsoft Ads
Allocate budgets, manage bids, target audiences, and test creative
Track conversions through GA4, tag manager, and platform pixels
Build ninety-day and quarterly client roadmaps
Drive retention, upsell, and long-term account relationships
Requirements: Three or more years hands-on with Google Ads and Meta
Campaign-building, management, and optimization experience
Proven movement in ROAS, CPA, or pipeline metrics
Agency experience managing several clients simultaneously
Explicit spoken English for live calls with US clients
Bring paid media leadership, measurement expertise, and client strategy skills to Blacksmith Agency’s remote demand generation team.