Lead paid media strategy for senior living clients using Google Ads, Meta, LinkedIn, and Microsoft Ads remotely from Canada, South Africa, or the USA.
As PPC Manager, Senior Living at Blacksmith Agency, you own campaigns for senior living operators and home care agencies. You will manage targeting, budgets, roadmaps, and client-facing performance narratives. The role focuses exclusively on paid media, while SEO has a separate strategist.
Key Responsibilities: Manage paid media across four advertising platforms
Allocate budgets, adjust bids, and refine targeting
Test creative and stop underperforming campaigns
Maintain conversion tracking, attribution, and platform pixels
Lead roadmaps, reporting narratives, retention, and upsell
Requirements: Three-plus years hands-on with Google Ads and Meta
Campaign building, management, and optimization experience
Demonstrated ROAS, CPA, or pipeline improvement
Agency experience managing several clients simultaneously
Explicit spoken English for live calls with US clients
Bring senior living paid media expertise, accountable budget decisions, and trusted performance reporting to Blacksmith Agency clients.

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📌 Senior Living PPC Manager (Ontario)
🏢 Blacksmith Agency
📍 Ontario